SWEETWATERS COFFEE & TEA  |  OCT 2017 – PRESENT
Contract Graphic Designer

• Communicated remotely to carry out daily design projects for 40+ cafe locations (including online ads, in-store signage, print advertisements, e-mail graphics, asset resizing, and web assets)
• Managed the asset creation for all new location openings including menus (digital, interior print and drive thru), offer flyers, signage, and other franchisee design requests
• Collaborated in the design of seasonal drink advertising, marketing campaigns and monthly subscription box with the Marketing team
• Manipulated and touched up various photographs for signage and social media

DETROIT COOKIE COMPANY  |  SEPT 2017 – PRESENT
Freelance Graphic Designer

• Planned and conceptualized the build out of interior signage and branding for their Commissary Kitchen and four Michigan locations including menus, vehicle wraps, decals & murals
• Prepared and designed packaging for cookie boxes/bags, take & bake dough containers, cold brew cans, and cookie pack labels
• Composed additional verbiage and assets as needed for various web pages, labels and social media content

LUNAR LABS (NOW LUNAR WIRELESS)  |  NOV 2016 – AUG 2017
Lead Designer

• Overhauled and developed the new Lunar Wireless brand (including logo, typography, and illustration styles)
• Improved the user experience and interface of Lunar’s mobile Android application in order to reduce customer support inquiries
• Conceptualized multiple redesigns of the website, to help communicate Lunar’s story and increase visitor to customer conversion

LEVELSET SOLUTIONS  |  MAY 2016 – NOV 2016
Interactive Web Designer

• Refreshed client website designs, communicated with front-end developers to create fully responsive websites
• Quick turnaround for a rebrand of a variety of client logos, social media, and websites
• Improved existing LevelSet collateral in order to gain client business and trust

ARE YOU A HUMAN (ACQUIRED BY DISTIL NETWORKS)  |  AUG 2014 – MAY 2016
Lead UX/UI Designer

• Conceived and optimized Are You a Human’s client dashboard (including wire-framing, A/B UX testing, building ESP files, and communicating design standards to a multi-disciplinary team)
• Generated and implemented SEO strategies to improve search engine rankings
• Developed and created branded ad-skip engagements to give users the option to bypass their pre-roll video with a focus on optimal user engagement
• Re-branded the company’s image and deliverables including website, pitch decks, one-pagers, promotional items, and infographics

DETROIT ACHIEVEMENT ACADEMY  |  JAN – APR 2016
Coding After School Teaching Aide

• Facilitated an after school program for 1st-3rd graders teaching the basic principles of coding

LOVE & BUTTERCREAM  |  OCT 2015 – JAN 2016
Bakery Intern

• Prepared/decorated small treats and assisted in cake delivery and final cake decoration.